Discovery analysis reference · Beta

GOV.UK research analysis guidance is a useful foundation for moving from observations to themes and actions. Use the team's research question and methods when supplied; a method is not validation of the actual findings.

Anchor the narrative in specific episodes, behavior, constraints and quotations. Identify the sample and recruitment limits. Separate what was observed from what was recalled, and both from inferred motivation. Keep negative and contradictory cases visible. Interest in a prototype does not establish budget or willingness to pay.

A useful experiment names the uncertain assumption, the task or prototype that could test it, what evidence would change the decision and the remaining limits. Do not manufacture statistically meaningful conclusions from a small convenience sample.